Facebook 410-101 valid study dumps : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) FL@VOR can't be used, you should use flavor.
B) FL@VOR can't be used, you should use fl@vor.
C) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
D) You should not have any issues with naming the fan page FL@VOR.
E) FL@VOR can't be used, you should use FLAVOR.

2. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for impressions and measure impressions.
B) You should bid for CPM and measure conversions.
C) You should bid for clicks and measure impressions.
D) You should bid for installs and measure impressions.
E) You should bid for conversions and measure impressions.

3. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A) You should run traffic ads targeted at the entire customer database.
B) You should run traffic ads to the customer base but focused on female users.
C) You should run conversion ads targeted at women only.
D) You should run interaction posts to bring awareness to the new customer base.

4. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
B) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
C) You should see who from that customer base is also connected to your client's fan page.
D) You should go into location and see where current customers are really from.

5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) You should invest more than 50% of your budget in Los Angeles.

Solutions: