Pass Your Exam Easily! MCAE-Con-201 Real Question Answers Updated on Mar 09, 2026
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NEW QUESTION # 88
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
- A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
- B. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
- C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- D. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
Answer: D
NEW QUESTION # 89
Which is true about Marketing Cloud Account Engagement API limits
- A. No limits at all
- B. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- C. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- D. All editions have 10 000 API limit
Answer: B
NEW QUESTION # 90
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Update your field mappings by going to Admin > Configure Fields
- B. Update your Salesforce connector user permissions
- C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- D. Locate the relevant documentation and follow the steps to enable.
Answer: C
NEW QUESTION # 91
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- B. Create an automation rule to assign to a group when the qualification criteria is met.
- C. Create a completion action to assign to a lead queue when a high-value form is submitted.
- D. Create a completion action to assign to a group when the prospect reaches a score of 100.
Answer: B
NEW QUESTION # 92
Which one is Marketing Cloud Account Engagement Event Connector
- A. Eventor
- B. TheEvents
- C. Eventbrite
- D. EventMe
Answer: C
NEW QUESTION # 93
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?
- A. Log out of the North American BU and log into the European BU to review the program.
- B. Use the BU switcher in the North America BU to switch to Europe.
- C. Instruct the user in the European BU to take a screenshot and email it to them to review.
- D. Create a custom user role in the European BU with access to the folder the program is in.
Answer: B
NEW QUESTION # 94
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Automation rule
- B. Segmentation rule
- C. Completion action
- D. Dynamic list
Answer: A
NEW QUESTION # 95
Which actions can be achieved with completion actions? [Choose three answers]
- A. Notify account owner
- B. Increment prospect field value
- C. Assign to queue
- D. Set profile
Answer: B,C,D
NEW QUESTION # 96
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send an automated operational email to all prospects.
- B. Send an operational email to all prospects.
- C. Send Engage emails to all prospect who are opted in.
- D. Send a list email to all prospects who are opted in.
Answer: B
NEW QUESTION # 97
What is possible with a trigger in engagement program? [Choose two answers]
- A. File open
- B. Form handler error
- C. Email link click
- D. Specific email link click
Answer: A
NEW QUESTION # 98
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
- A. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
- B. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
- C. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
- D. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
Answer: C
NEW QUESTION # 99
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
- C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
Answer: B
NEW QUESTION # 100
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
- A. Completion action and dynamic list
- B. Segmentation rule and completion action
- C. Dynamic list and automation rule
- D. Automation rule and completion action
Answer: D
NEW QUESTION # 101
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
- A. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
- B. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
- C. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
- D. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 102
What is true about the Salesforce connector [Choose two answers]
- A. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
- B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
- C. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
- D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
Answer: C,D
NEW QUESTION # 103
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
Answer: A
NEW QUESTION # 104
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
- B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- D. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
Answer: B
NEW QUESTION # 105
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