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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Real-time server data transfer
B) JSON return tag
C) User Data API
D) Batch server data transfer
E) Paste a pixel campaign delivery.

2. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25@bk111=M@bk115=2
B) awytM3DD bk112=25,bk111=M,bk115=2
C) awytM3DD bk112=25%bk111=M%bk115=2
D) awytM3DD bk112=25|bk111=M|bk115=2
E) awytM3DD bk112=25~bk111= M~bk115=2
F) awytM3DD bk112=25#bk111= M#bk115=2

3. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Provider Exchange report
C) Site Hits report
D) Schedule Hits report
E) Provider Inventory report

4. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data via the Online Ingest method.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
C) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
D) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.

5. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The requested data is too high volume.
B) The data provider is not already a linked partner.
C) The data provider has blocked the account.
D) Multiple email addresses are not separated by commas.

Solutions: