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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
B) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
C) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
D) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

2. A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A) Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
B) Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
C) Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
D) Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

3. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Use the 'fiscal year' filter on the Pipeline Dashboard.
C) Create a custom dataset using only data from the fiscal year.
D) Develop a new lens that includes only data from the fiscal year.

4. There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A) True
B) False

5. What is the purpose of creating a Tracker subdomain?

A) To host all Marketing Cloud Account Engagement landing pages and forms on your website
B) To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
C) To allow emails to be sent from your domain
D) All of the above

Solutions: