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| Section | Objectives |
|---|---|
| Topic 1: Sales Process and Enablement | - Sales methodology
|
| Topic 2: Solution Positioning and Differentiation | - Competitive differentiation
|
| Topic 3: Midmarket Value Proposition | - Customer segments and use cases
|
| Topic 4: IBM Business Analytics Portfolio Overview | - Core analytics offerings and capabilities
|
1. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
A) Easy to use. Simple to install. Priced right
B) Easy, Complete. Priced right
C) Simple, Complete. Affordable
D) Breadth, Depth, Easy to buy
2. What would you look for as an indication that an opportunity is ready to close?
A) The customer is BANT qualified
B) The customer has revealed their business pains
C) The customer indicates the solution being offered balances functionality with affordability
D) The customer has a compelling reason to act
3. What are the 4 (four) trends shaping the way we live, work and interact?
A) Mobile, Social. Data. Storage
B) Social, Mobile, Data, Cloud
C) Cloud. Mobile, Security, Data
D) Data. Security. Cloud. Social
4. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?
A) Finance will own and influence a high percentage of IT budgets
B) HR will own and influence over 50% of the of IT budgets
C) Marketing will own and influence 50 to 60% of the IT budget
D) IT has a seat at the table to facilitate innovation
5. What is a common pain point for a Sales Department?
A) Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
B) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
C) Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
D) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |
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