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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

A) The offer must have been created in the last 24 hours.
B) The offer must have a "static" collection type.
C) The offer must be tagged with the same tag as the journey.
D) The offer must be part of a Decision that uses a Placement compatible with the Email channel.

2. An email developer is building a highly personalized email that must display a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to drag the product name field from the personalization picker into the email, it is disabled.
Why is this happening and what must be done to render the list?

A) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
B) The field is disabled because the email template does not support list rendering.
C) The field is disabled because the developer does not have the correct permissions to use list-type fields.
D) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.

3. A marketing automation expert is building a reusable component that needs to display a different greeting message based on the user's language preference (`profile.person.language`).
Which type of fragment is best suited to encapsulate this purely logical decision?

A) Dynamic Fragment
B) Content Fragment
C) Expression Fragment
D) Conditional Fragment

4. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?

A) Streaming
B) Scheduled
C) Batch
D) Edge

5. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The journey will fail because the triggering event does not contain an email address.
B) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI
C) The journey can only use the identity provided in the triggering event.
D) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.

Solutions: