Adobe AD0-E408 valid exam dumps : Adobe Target Business Practitioner Professional

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Adobe AD0-E408 Exam Syllabus Topics:

Adobe Target Business Practitioner Professional Sample Questions:

1. A business wants to compare how new and returning users interact with a redesigned landing page.
What should the practitioner do?

A) Create an A/B Test with separate metrics for new and returning users
B) Run an MVT with new and returning users as primary metrics
C) Use Automated Personalization to target the two groups
D) Segment the audience into two groups and serve them different experiences

2. What is the purpose of the Visual Experience Composer (VEC)?

A) Build reports
B) Configure at.js
C) Create audiences
D) Modify and personalize page content visually

3. If a visitor does not see the Auto-Target activity and converts, does the conversion count in the activity report?

A) Conversions are counted, but they are assigned to a separate "unseen conversions" metric within the activity.
B) No, only visitors who qualify for and view the Auto-Target activity are counted in reporting.
C) Only if the visitor sees the activity within the same session, the conversion is counted.
D) Yes, all conversions from that visitor are attributed to the Auto-Target activity.

4. An e-commerce company wants to target users who abandoned their carts in the last 7 days for a discount campaign.
What audience criteria should be defined?

A) Visitors who added items to the cart but didn't complete checkout
B) Visitors who browsed products but didn't add to the cart
C) Visitors who completed checkout in the last 30 days
D) All visitors in the last 7 days

5. What is the potential drawback of declaring a winner in an A/B test based solely on the highest observed lift without considering statistical significance?

A) It increases the likelihood of false positives.
B) It guarantees a 100% confidence level in the selected winner.
C) It ensures a more straightforward interpretation of test results.
D) It increases the risk of false negatives.

Solutions: