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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 2: Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations |
| Topic 3: Digital Marketing Proficiency | 15% | - Describe marketing best practices - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement |
| Topic 4: Channel Management | 19% | - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement |
| Topic 5: Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model |
| Topic 6: Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations |
1. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
A) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
B) Data in data extensions corresponding to the customer
C) The user Is getting deleted from the AN Subscribers list
D) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
2. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
A) Apply the Marketing Cloud for AppExchange User option as well
B) Reset al passwords to force new tokens
C) Apply the appropriate user mappings in the CRM configuration
D) Apply the administrator and Marketing Cloud Administrator permission sets to user
3. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
A) Help and Training
B) Failed Sends
C) Create Support Case
D) System Status
4. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
A) Web Analytics Connector
B) Advertising Studio
C) Web and Mobile Analytics
D) Personalization Builder
5. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
A) By default, the username is the MID for the current Marketing Cloud MID.
B) By default, the password will be the password of the logged-in user.
C) Minimum password length is 12 characters.
D) Once created, the user will need to be activated in order to use the SFTP.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B,D | Question # 4 Answer: A | Question # 5 Answer: C,D |
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